The Founding of the BEAST
BEAST was founded in 2005 by a couple of disheartened (but avid) hardcore gaming enthusiasts, Lee Rushworth and Adam Taylor. For these two self acclaimed champions of the industry, the gaming world just wasn't cutting it anymore. What was worse though, was that the companies kicking about the industry were just pissing people off with their lack of support and the 'jump into it cos there's money there' attitude - (speaking from experience :-)) Alas, after years of getting to grips with gaming (trying very hard to be good at gaming, rather ;) and tweaking systems for ultimate gaming performance, the two colleagues decided it was time to put some of that knowledge and enthusiasm into a fresh company identity and pass that specialist knowledge onto everyone who wanted it. Not just another computer company though, more so an identity that could be trusted when it came to gaming, an identity that would support people when they had problems and that would consistently only EVER use the best gaming components the industry had to offer with the singular goal of building and selling the fastest, most stable gaming rigs possible. Afterall, why buy a 'gaming PC' if it wasn't the best at playing games? No, these computers would not be like those sold at the local pc hardware retailer, or even many online 'gaming pc' shops...these would be different. They would be BEASTS. The result of that (probably alcohol-induced concept) was, and still is, very much a BEAST.

The Mind of the BEAST
BEAST is unique when compared with other 'gaming pc' suppliers. At the end of the day, we WANT to be open about our systems and we WANT them to be the best. This doesn't just go as far as systems though - having been on the recieving end of being 'just another customer' it's BEAST's philosophy to make EVERY customer who owns a BEAST forever happy with our systems - and their performance in games. Bugger your word processing!! Its the GAMES that count ;-)

We like to be seen as being the best in all that we do. We understand how important it is to own the latest gaming rig on the planet. We understand why you need the extra dpi's on your gaming mouse. We understand what the milisecond of time a skipping frame from a slow rig can cost you. We understand why its important that resolutions of 1920x1200 aren't rediculous but merely as it should be! At the end of the day, we KNOW how much it means to you to make your shot or miss it and we make our systems with this in mind. Its not only in-game performance that matters though, its support, the place to ask questions about your games, your frames, your mouse, your screen colours, anything and everything that could make your gaming experience better, we look to specialise in. At the end of the day, if our customers are not happy customers then we're turning into the same big commercialised organisation that made us shoot off on our own in the first place! And that's absolutely not what we want.

This is why we urge you to contact us about anything. We try and make every BEAST build personal and informal and if you have a question, we will answer it honestly. If you want advice, we will give unbiased advice to the best of our knowledge.

But on top of all of that, we will STILL make the fastest, most stable gaming rigs in the industry!!

The Strength of the BEAST
Since our formation in early 2005 our BEASTS have exceeded all of our expectations. Always keeping gaming at the forefront of our endeavours, not least, hardcore, extreme gaming, the BEAST brand has picked up some hardcore fans of its own. Backed by our dedicated support team, always available via email or the forum, the BEASTS are really gearing up for 2008.

We're hoping that by the time 2008 kicks in, at least every county in the country will have at least one BEAST prowling its online pastures. One brings two, so they say, and whilst our aim is to continually improve on each new BEAST release we let out, we can safely guarantee that our current line of BEASTS are strong enough to tear any of your opponents apart.

In addition to this, in late 2005 and the early months of 2006, BEAST took on a number of online clans as associates and support them in their promotion of their gaming community. Popular, friendly clans such as the DOD:S clan, The O.C and more competitive and professional, elite clans such as Unreal's PoeT clan among others all help to send the message of BEAST out to the world. If you're into gaming, you need to know us!!

The Competitive Edge of the BEAST
We do gaming. That's what we do, that's what we are. We're not knocking out systems that have nice graphics cards and fast processors...Our systems are so much more. Yes, we DO fill up our BEASTS with high-end performance components, but more so, we analyse, test and review each component before giving it the OK and the only thing we look for is its performance during gameplay.

Every component you see in our systems has been chosen as the best of its price range for gaming output. Every component chosen for that extra shot, that extra edge, that elusive milisecond advantage. Its these finer details and advantages that count for EVERYTHING when you're facing off a sharp shooter in Battlefield 2, CS:S, CoD2 or in the middle of a tense Deathmatch in UT. Every second counts!

And thats what BEAST is. Its the extra second.